It is crucial to clearly define the problem and parameter of the solution. There should be an agreement about the scope between the person authorizing the business case and those who will execute analysis. Justification for the project could be based on the benefits to business operations, strategic direction goals, and/or cost benefit analysis.
For example, if the business case plan revolves around entering a new market, there should be a brainstorming session held in order to determine that different marketing strategies required to make the new market entry a success. Don’t just go off and write the business case independently, because successful approval and implementation is dependent on support from relevant business stakeholders and managers.
Reviewing the mission statement can allow you determine whether the business case and proposed resolution options further the ultimate mission and goals of the business. In most cases, you will be following the directions of a superior whose responsibility is to confirm compatibility between mission and the alternative solutions you provide.
Use the first sentence of the problem statement to concisely present the problem, issue or goal that the business case seeks to resolve. For example, if the business problem is the need to generate additional lines of revenue the problem statement should begin with a statement that: “[Insert business name] is interested in expanding its current revenue stream by [business case’s proposed answer to the business problem]. ” Get the approval of those requiring the report before continuing.
Indicate what is needed to implement the solution or project, including items like a monetary budget and increased labor numbers. Anything that is needed to complete this solution should be explained in the proposed solutions statement. Explain the methods used, and the research conducted in order to come up with the business case plan’s proposed options. Include information about meetings with surveyed departments and target audiences.
Provide the costs associated with the project implementation timeline, as well as the potential costs/losses associated with not implementing the proposed business case plan. Explain the potential consequences and losses that could result from the plan not being implemented.
Begin your executive summary with language such as: “This report is submitted in support of [insert business plan, goal or issue]. Provided is an evaluation and analysis of all relevant financial, marketing and business costs/considerations associated with implementing the suggested recommendations in this business case. ” From there provide an explanation of why the proposed business plan should be implemented, and identify the impacts on the business for not implementing the plan.
For example, if your business case suggests the implementation of a new marketing strategy as a means to enter new markets, you should definitely take the time to meet with the marketing team in order to ensure that the processes contained in your business case can be feasible implemented by marketing personnel.
Consider using a PowerPoint presentation to add visuals to your business case presentation. Brainstorm in advance about any potential concerns that management may have about implementing the business case plan. Make sure to address these concerns during your presentation, instead of waiting for management to raise their concerns.
