Use informal and engaging words to target the general public Use formal and theme-specific language for professionals such as academics or book and film critics Choose simple and fun words if you’re targeting children and young adults

belligerent crusader Winston Churchill sassy beauty Scarlett O’Hara intrepid professor Robert Langdon

Belligerent crusader Winston Churchill takes on his arch-nemesis Adolf Hitler in a battle for the hearts, minds, and lands of Europe. Sassy beauty Scarlett O’Hara navigates the troubled waters of the post-Civil war south in a tale of courage, heartbreak, and love.

windswept fields of Canada’s Maritimes moving portrait of a family and country terrifying and exiting ride along the Silk Road

Avowed party princess and socialite Anna Helene Lutz just wasn’t having any of this girls’ week of bohemian glamping and Bacchanalian fests on Sardinia. The seemingly neutral International Tracing Organization stood at the crossroads of the humanitarian reconstruction of war-torn Europe in 1945, but equality is often merely a guise for the nefarious. Squirrelled away from ever-encroaching technology of 2020 London, the Samothrace family avoids all conveniences of modern life, instead scraping by like their ancestors did in the filthy and criminal city of dreadful delight.

Despite their different political views, Churchill and Stalin united in ways unimaginable to wrest Europe from the clench of Nazi tyranny. But should Anna Helene give up her comfortable life to enjoy the bohemian comforts of farming the endless fields of Sardinia with the enchanting Emilio?

Recognize that most readers only skim blurbs. Keeping the blurb short makes it easier to skim.

Reading your text out loud makes it easy to see and hear errors. [6] X Trustworthy Source University of North Carolina Writing Center UNC’s on-campus and online instructional service that provides assistance to students, faculty, and others during the writing process Go to source